New words – 20 November 2023

close-up of a person using a laptop with one hand and a smartphone with the other, with overlaid graphics of speech bubbles and a stylised robot suggesting the use of an online chatbot, used to illustrate the concept of conversational commerce
Galeanu Mihai / iStock / Getty Images Plus

conversational commerce noun [U]
UK /ˌkɒn.vəˈseɪ.ʃən.əl ˈkɒm.ɜːs/ US /ˌkɑːn.vɚˈseɪ.ʃən.əl ˈkɑː.mɝːs/
the use of chatbots and other machine learning technology to make people feel they are talking to a real person when they buy things, ask for advice etc. online

With conversational commerce, customers can get quick answers to important questions, easily purchase items without having to navigate through entire websites, and receive helpful suggestions based on their previously collected customer data, including personalized product recommendations.
[, 24 August 2023]

immaculate disinflation noun [U]
/ɪˌmæk.jə.lət dɪs.ɪnˈfleɪ.ʃᵊn/
the situation where inflation falls but this does not lead to a rise in unemployment, which would usually be expected

Economists added yet another term to their lexicon in recent months: immaculate disinflation. While there’s no official definition of immaculate disinflation, the phrase is being used to describe a scenario where inflation cools without causing a spike in unemployment … President Joe Biden’s top economic adviser, Jared Bernstein, expressed skepticism about the term. “I wouldn’t call this disinflation immaculate,” he said.
[, 6 September 2023]

hyperphysical retail noun [U]
UK /haɪ.pəˌfɪz.ɪ.kᵊl ˈriː.teɪl/ US /haɪ.pɚˌfɪz.ɪ.kᵊl ˈriː.teɪl/
the activity of making a shop more visually appealing and creating interesting experiences for the people who go there

With consumers’ growing appetite for engaging shopping experiences, brick-and-mortar stores now have to find more imaginative ways to compete. That’s why some brands are reinventing their retail spaces to make them so spectacular that visiting them is an emotional experience. Adding sensory and emotional attractions to a shop is a new trend called “hyperphysical retail”.
[, 29 September 2023]

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