Highs and lows, ups and downs (figurative uses of high, low, up, and down)

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by Kate Woodford

I recently heard a journalist reflecting on the associations that we have with these opposing words. ‘Up,’ he said, ‘is good’ and ‘down is bad’. While this isn’t always the case, it’s certainly true that the words ‘high’ and ‘up’ often convey positive things, both on their own and in phrases, while ‘low’ and ‘down’ usually suggest the opposite. This post looks at this interesting area of the language.

Let’s start with ‘up’. We find ‘up’ in two nice phrases related to improvement. If a situation is now improving after a difficult or unsuccessful period, we might use the phrasal verb look up, especially by saying ‘things are looking up’. In UK English, we also convey this by saying that something is on the up (or more emphatically, on the up and up):

After a tricky couple of years, I’m pleased to say things are looking up.

Her political career by this time was on the up.

Business is on the up and up.

The adjective down, meanwhile, (or the more emphatic, informal idiom down in the dumps) can be used to mean ‘sad and without hope’ and something that gets you down makes you feel sad and without hope:

You seem a bit down. Is everything all right?

Sometimes, when I’m feeling a bit down in the dumps, I just need to go for a walk.

Having so little money was really starting to get me down.

The adjective ‘up’ meaning ‘happy’ is rather less common than the use of ‘down’ for unhappy, but is used in the phrase up and down, meaning ‘having moods that often change, sometimes happy and sometimes sad’:

I’m a bit up and down since he left, to be honest.

We also say that someone or something experiences ups and downs, meaning both good times and bad times. This phrase can be used of many situations but is especially common when talking about long relationships or careers:

Like every married couple, we’ve had our ups and downs.

‘High’ certainly has positive associations. It means ‘very good’ in phrases such as ‘high quality’ and ‘high standards/principles’. ‘High’ also means ‘being important and having power’ in combinations such as ‘high rank’ and ‘high office’. As you might expect, the opposite in all of these word combinations is ‘low’:

We are lucky in having access to high quality healthcare.

They have a very low standard of living.

He rose to the highest rank in the military.

Like the adjective ‘down’, low can be used to mean ‘sad and without hope’:

She seemed a little low, so I invited her round for a cup of coffee.

Finally, we talk about highs and lows in much the same way that we say ups and downs, meaning both good times and bad times:

Anyone familiar with the emotional highs and lows of new parenthood will love this book.

I hope you’ve enjoyed this post and that the week ahead contains more highs than lows and more ups than downs!

 

New words – 1 June 2026

by Chakarin Wattanamongkol / Moment / Getty

dusking noun [U]
/ˈdʌsk.ɪŋ/
the practice of watching daylight turn to darkness as a form of relaxation

An old Dutch ritual of going outside to watch the coming of night – or dusking – is having a revival across Europe. Fans of the practice say it’s a great way to disconnect from screens and find peace … In the Netherlands, dusking was once an everyday ritual, with families sitting together to observe the end of the day and the coming of night.
[theguardian.com, 1 March 2026] Continue reading “New words – 1 June 2026”

Reuniting and reminiscing: talking about meeting old friends

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by Liz Walter

Back in the 1990s, a social networking site called Friends Reunited enabled people to find old friends and communicate with them again. It was immensely popular but eventually closed down, unable to compete with platforms such as Facebook. I was reminded of it as I recently waited to meet someone I hadn’t seen for a long time myself, and I started to consider the language we use in these situations. Continue reading “Reuniting and reminiscing: talking about meeting old friends”

New words – 25 May 2026

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tool sprawl noun [C usually S]
UK /ˈtuːl ˌsprɔːl/ US /ˈtuːl ˌsprɑːl/
the situation where a company uses too many different apps or other digital tools, making work more complicated and difficult to manage

Consolidating workplace tech, or tackling what’s been dubbed “tool sprawl”, is on the agenda for many organizations right now. We’re all fed up with having to jump between five different apps to complete a simple task. Simply put, “tool sprawl” is the accumulation of a large number of platforms and channels that leads to an inefficient and costly digital workplace, and a frustrating and disengaging digital employee experience.
[workvivo.com, 28 January 2026]

RAMageddon noun [U]
UK /ˌræm.əˈged.ᵊn/ US /ˌræm.əˈged.ᵊn/
a severe global shortage of RAM memory chips

RAMageddon is the fun new term for a not-so-fun trend that is sweeping the tech industry: an ever-increasing shortage of random access memory, or RAM chips, which power pretty much all the tech products we use in our daily lives. As the AI industry has blossomed, the biggest tech companies and AI labs — all vying to have the most powerful and efficient AI — are buying so much RAM to power their data centers that there’s not much left for the rest of us.
[techcrunch.com, 12 April 2026]

See also Armageddon

shadow AI noun [U]
UK /ˌʃæd.əʊ ˌeɪˈaɪ/ US /ˌʃæd.oʊ ˌeɪˈaɪ/
the use of AI tools in the workplace without authorization from the company’s IT department

The use of unsanctioned AI tools, also known as shadow AI, has become more common in the workplace. Top executives prefer the use of shadow AI because it allows work to get done quicker. But while unsanctioned AI tools can be useful, they come with a price. Shadow AI is ranked 3rd in the list of contributing factors to data breach costs. These tools could store or reuse data and cause compliance and regulatory concerns.
[nojitter.com, 15 April 2026]

About new words

Back in the day (Talking about the past)

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by Kate Woodford

In today’s post, I’m looking at a selection of the phrases that we use for talking about the past. As you’ll see, some of these phrases express nostalgia, that mixture of pleasure and sadness that we all feel about some things in our past.

Continue reading “Back in the day (Talking about the past)”

New words – 18 May 2026

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NER noun [C]
UK /ˌeniːˈɑːʳ/ US /ˌeniːˈɑːr/
abbreviation for: neither employed nor retired: someone who does not have a job but is too young to retire

Because 11 months ago I became unem­ployed and, des­pite my determ­ined, increas­ingly des­per­ate efforts, I’ve not been able to get another job since. Yet with state pen­sion age less than nine years ahead of me, there’s no option to “call it quits” and take early retire­ment. So instead, I’ve become an NER – that is, Neither Employed nor Retired. And let me tell you, it’s utterly ter­ri­fy­ing, not to men­tion humi­li­at­ing.
[dailymail.co.uk, 17 April 2026] Continue reading “New words – 18 May 2026”

Keeping your nose clean: the metaphorical use of ‘clean’

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by Liz Walter

In my last post, I wrote about metaphorical uses of the word ‘dirty’ and today I’m going to look at the word ‘clean’. It’s an interesting fact that we tend to have more words and phrases for bad or unpleasant things than good or pleasant ones. However, there are still several metaphorical uses of clean that are well worth learning. Continue reading “Keeping your nose clean: the metaphorical use of ‘clean’”

New words – 11 May 2026

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full nester noun [C]
UK /ˈfʊl ˌnes.təʳ/ US /ˈfʊl ˌnes.tɚ/
someone whose adult children are still living at home

To cope with the additional cost of having their adult children living at home for longer, the report finds that full nesters are making greater financial sacrifices than empty nesters across the board, with some putting their own financial future at risk … A third of full nesters report that they are contributing less to their savings, while more than one in four are spending their savings to meet the cost of everyday living.
[lloydfp.co.uk, no date]

See also empty nester Continue reading “New words – 11 May 2026”

Champing at the bit (Horse-related idioms)

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by Kate Woodford

As I was writing last month’s post on ‘horse’ idioms, it occurred to me that there are a number of interesting English idioms that relate to horses while not containing the word ‘horse’ itself. I thought I’d share the most frequent of these with you in another horse-themed post. Continue reading “Champing at the bit (Horse-related idioms)”

New words – 4 May 2026

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superworker noun [C]
UK /ˈsuː.pə.wɜː.kəʳ/ US /ˈsuː.pə.wɝː.kɚ/
someone who works much more productively by using AI tools that can carry out tasks and act on their behalf

Bersin has coined the term “superworker” for how AI is amplifying what an individual can achieve at work. “People don’t have the energy to have another conference call to talk about this and that. But you can wake the digital twin up in the middle of the night and talk to it for an hour – it doesn’t care. It’s incredibly valuable,” says Bersin.
[bbc.co.uk, 17 April 2026] Continue reading “New words – 4 May 2026”