Clickbait and viral marketing: the language of advertising

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by Liz Walter

These days, most of us are targeted by adverts pretty much constantly, sometimes in obvious ways and sometimes more subtly. This post looks at the language around a phenomenon that many people would say is out of control. Continue reading “Clickbait and viral marketing: the language of advertising”

They gave him the cold shoulder: Idiomatic phrases with ‘cold’.

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by Liz Walter

Last month I looked at phrases containing the word ‘hot’, and this month I am looking at the opposite: phrases containing the word ‘cold’. Whereas ‘hot’ phrases are mostly concerned either with very good things or with strong emotions, ‘cold’ phrases are usually negative. We often use them to describe fear, unfriendliness or lack of emotion. Continue reading “They gave him the cold shoulder: Idiomatic phrases with ‘cold’.”

Give yourself a pat on the back! (The language of praising)

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by Kate Woodford

I thought our About Words readers might enjoy a positive post this week, so today I’m focusing on the language of praise – saying nice, positive things about someone or something. We’re looking at single words and phrases and, as ever, focusing on the sort of language that is in use now. Continue reading “Give yourself a pat on the back! (The language of praising)”

Christmas phrases

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by Kate Woodford

It’s Christmas! At Cambridge Dictionary, we like to get into the Christmas spirit so today, we’re bringing you festive phrases with a round-up of idioms that contain a word that we often associate with Christmas. Continue reading “Christmas phrases”

A frog in my throat: talking about voices

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by Liz Walter

The way someone speaks is very important, and often gives an indication of their character. It is therefore not surprising that we have a lot of words to describe the tone and timbre of voices. Continue reading “A frog in my throat: talking about voices”

Learning Synonyms

by Kate Woodford

Many of our About Words blog posts aim to provide our readers with a range of interesting words and phrases for saying the same or a similar thing.  We’re talking, of course, about synonyms – or near-synonyms. This week, we’re still focusing on this approach to vocabulary expansion but we’re looking at the way that Cambridge Dictionary +Plus can help with the process. Continue reading “Learning Synonyms”

When disaster strikes: ways of describing bad events

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by Liz Walter

First, apologies for the gloomy subject! However, we can’t read the news without being aware of terrible things that happen in the world, and there is a rich selection of vocabulary to describe them, including some nice collocations. Continue reading “When disaster strikes: ways of describing bad events”

Comical and hysterical (Words that mean funny)

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by Kate Woodford

‘A day without laughter is a day wasted,’ said Charlie Chaplin, the comic actor and filmmaker. Whether or not you agree with him, you’ll almost certainly want to describe, in English, things that are funny. In this week’s post, we’ll provide you with a range of words to help you do just that. Continue reading “Comical and hysterical (Words that mean funny)”

See you on the march! (The language of protests)

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by Kate Woodford

On September 20th, four million people across the globe expressed their concern and anger about climate change by demonstrating (=gathering or walking in a public place to show their opinion). We thought this a good time to look at the language of demonstrating.

First up, the verb protest is a synonym for ‘demonstrate’: Employees are protesting against the cuts. In US English especially, ‘protest’ is often used transitively: Students protested the laws. A phrase that is frequently used, especially in newspapers, to mean ‘protest’ is take to the streets: Millions took to the streets in the largest environmental protest in history. Continue reading “See you on the march! (The language of protests)”

Flaring up or bubbling over? Phrasal verbs to express emotions, part 2.

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by Liz Walter

My last post was about phrasal verbs and prepositional verbs connected to sadness and happiness. This post will look at some other emotions.

Let’s start with anger. If someone suddenly becomes angry, we can say that they flare up. Blow up is similar and often describes an even angrier outburst. We use the preposition at if that anger is directed at a particular person: Continue reading “Flaring up or bubbling over? Phrasal verbs to express emotions, part 2.”