New words – 30 October 2023

a mother kissing her young child in a nursery decorated in white and pale brown, illustrating the concept of "sad beige"
Serhii Mazur / Moment / Getty

sad beige adjective
/ˌsæd ˈbeɪʒ/
a way of describing the trend of dressing babies and young children in pale brown and other neutral shades because these colours are thought by the parents to be more tasteful and stylish than bright colours

What is “sad beige,” and why do some parents love it so much? The muted palette is hot now: influencers’ Instagram grids are full of photos of children wearing shades ranging from ivory to tan. There’s even a backlash against the so-called “sad beige” trend from people who believe children need a little more color in their lives.
[, 18 January 2023]

traumedy noun [U]
UK /ˈtrɔː.m.ə.di/ US / ˈtrɑː.mə.di/
a type of comedy that involves someone talking about past traumatic events in their life in a funny way

Standup has certainly taken a sharp turn towards inner trauma in recent years, giving rise to the dismissive portmanteau term “traumedy” to describe the comedic habit of processing disturbing experiences live on stage. And the 2023 Edinburgh fringe now looks like the peak of the trend.
[, 20 August 2023]

crying make-up noun [U]
/ˈkraɪ.ɪŋ ˌmeɪk.ʌp/
a style of make-up that makes the wearer look as though they are, or have recently been, crying

“Crying make-up” is taking over TikTok, but has the “sad girl aesthetic” finally gone too far? Noor Mubarak, a psychological wellbeing practitioner, agrees that the crying make-up trend can be problematic. “For those who are struggling with feelings of despair and tearfulness, it can feel trivialising to see people trying to look like they are struggling for aesthetic purposes.”
[, 28 October 2022]

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13 thoughts on “New words – 30 October 2023

  1. Definitely not ai

    All the new words in October 2023 are related to unhappiness, trends related to sadness 🙁 chin up humans take care of each other

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