New words – 4 April 2022

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invasivorism noun [U]
UK /ɪnˈveɪ.sɪv.ə.rɪ.zᵊm/ US /ɪnˈveɪ.sɪv.ɚ.ɪ.zᵊm/
the practice of eating plants and animals that exist in large numbers and usually have a harmful effect on the environment

Invasivorism, eating invasive plants and animals, seeks to fill plates with unwanted species. The movement, which has been picking up popularity in the US for a decade, is attracting British foragers and chefs keen to experiment with knotweed, grey squirrels and other pests.
[, 5 March 2022]

greenhushing noun [U]
Greenhushing is when a company does not mention how sustainable or environmentally friendly its products or services are in case doing so leaves it open to criticism.

Little wonder there is a growing fear of “greenhushing”, where retailers whose products are genuinely eco-friendly avoid drawing attention to this fact in case they are caught out on a legal technicality. Some regulators have responded by producing detailed guidelines to help firms lawfully advertise the environmental advantages of their products.
[, 19 March 2021]

planet placement noun [U]
/ˌplæn.ɪt ˈpleɪs.mənt/
showing environmentally friendly products or including conversations about environmental issues in films and TV programmes in order to raise the audience’s awareness of climate change

In The Tourist, a BBC drama starring Jamie Dornan, an Australian taxi driver slurps a drink through a metal — and therefore sustainable — straw before it is used to kill him. Albert, a Bafta-led sustainability initiative, describes this phenomenon as “planet placement”, meaning green themes being weaved into the fabric of some of the nation’s favourite programmes in the hope that they help to influence audience behaviour.
[, 5 March 2022]

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