New words – 22 June

Adam Hester / The Image Bank / Getty

digital nutrition noun [U]
UK /ˌdɪdʒ.ɪ.tᵊl.njuːˈtrɪʃ.ᵊn/ US /ˌdɪdʒ.ə.t̬əl.nuːˈtrɪʃ.ᵊn/
the process of making sure that using mobile phones, computers etc. is not harmful for your physical and mental health

Unplugging won’t solve the root problem. It’s like doing a juice cleanse – you deny yourself and then you’ll go back online and eat a burger … Instead, think of your digital nutrition the same way you think of regular nutrition: instead of worrying about calories or minutes, concentrate on the quality of what you’re consuming.
[www.telegraph.co.uk, 6 January 2020]

infodemic noun [C]
UK /ˌɪn.fəʊ.ˈdem.ɪk/ US /ˌɪn.foʊ.ˈdem.ɪk/
a very large amount of information that is published about a particular problem, some of which is untrue, therefore making it more difficult to find a solution

The 2019-nCoV outbreak and response has been accompanied by a massive ‘infodemic’ – an over-abundance of information – some accurate and some not – that makes it hard for people to find trustworthy sources and reliable guidance when they need it.
[who.int, 2 February 2020]

phygital adjective
UK /ˈfɪdʒ.ɪ.tᵊl/ US /ˈfɪdʒ.ə.t̬ᵊl/
using a combination of physical and digital elements to sell and market a product

In light of lockdown the idea of ‘phygital’ strategy is being turned on its head. It’s no longer about splicing a digital element into physical experiences. More challenging perhaps, it’s now about bringing real physical connection to digital experiences.
[newdigitalage.co, 29 April 2020]

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