New words – 7 July 2025

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career catfishing noun [U]
UK /kəˌrɪər ˈkæt.fɪʃ.ɪŋ/ US /kəˌrɪr ˈkæt.fɪʃ.ɪŋ/
the act of accepting a job offer but then not arriving at work on the first day of employment, or any other day after that

“Career catfishing” — the trend of job seekers accepting a job and refusing to show up on the first day — is a reflection of simmering gripes from a new generation of workers. It’s one way Gen Z tries to take back power in their professional lives, but it’s also a sign of a deeper and growing divide between big business and the younger generation.
[forbes.com, 2 February 2025]

See also catfishing

taskmasking noun [U]
UK /ˈtɑːsk.mɑːs.kɪŋ/ US /ˈtæsk.mæs.kɪŋ/
appearing to be busy at work when you are actually not working very much at all

Taskmasking is not necessarily just a new name for procrastination … it’s effectively ‘performative productivity’ – creating the illusion of being hard at work when really, we’re not achieving much at all. However, while it’s easy to simply dismiss taskmasking as laziness or boredom, workplace experts have indicated that sudden changes to workplace expectations and environments [are the] reason why an increasing number of workers consider themselves guilty of it.
[harpersbazaar.com, 27 March 2025]

chronoworking noun [U]
UK /ˈkrɒn.əʊ.wɜː.kɪŋ/ US /ˈkrɑː.noʊ.wɝː.kɪŋ/
adapting your working hours to when you feel most awake and energetic

Our circadian rhythms operate on different schedules, but for many office-based staff, work is the one place where we’re all expected to log-in and log-off at the same time. Thankfully, the new workplace trend of “chronoworking” promises to help those who find they are most productive outside the traditional nine to five by allowing for more flexibility in our working hours.
[raconteur.net, 31 January 2024]

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