New words – 23 June 2025

Keeproll / E+ / Getty

neocloud noun [C]
UK /ˈniː.əʊˌklaʊd/ US /ˈniː.oʊˌklaʊd/
a start-up that specializes in AI-based cloud computing

The race to dominate the AI industry is heating up, and it’s not just big tech in the spotlight. Startups known as “neoclouds” are redefining the landscape, competing with established giants … The rise of neoclouds represents a shift in how AI infrastructure is built and deployed. As the AI revolution unfolds, the contributions of neoclouds will undoubtedly play a crucial role.
[tlciscreative.com, 24 January 2025]

smartphone face noun [U]
UK /ˈsmɑːt.fəʊn ˌfeɪs/ US /ˈsmɑːrt.foʊn ˌfeɪs/
the situation where an actor’s face looks too modern for them to be believable in a drama set in the past

In a nutshell, “smartphone face” refers to people who look as though they’re from modern times. But when placed in a different time period for a play, TV show or even a movie, there’s just something about them that doesn’t feel believable, even after the makeup and costume departments have worked their magic.
[yahoo.com, 17 May 2023]

DPP noun [C]
/ˌdiː.piːˈpiː/
abbreviation for digital product passport: an online record of important information about a product, such as what it is made of and what its impact on the environment is

Industrial and electric vehicle batteries will be the first products to have mandatory DPPs, from 2027. Other product categories, including textiles, are expected to follow by 2030 … Manufacturers will often have multiple suppliers for the same raw materials and components, so items that look alike could have different carbon footprints. The data in the DPP will reflect those differences.
[bbc.co.uk, 1 March 2024]

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