New words – 18 March 2024

an unlabelled tube of skin cream and bottle of skin serum, against a plain pink background - illustrating the concept of skin streaming
Anastasiia Burlakova / iStock / Getty Images Plus

skin streaming noun [U]
/ˈskɪn ˌstriː.mɪŋ/
the practice of using very few skincare products on your face

What if you could pack three effective, holistic, dermatologist-recommended products, and slip those right into your makeup bag … This is where skin streaming comes into play—finally a TikTok trend that influences you to buy less, and more effective, stuff.
[coveteur.com, 25 September 2023]

traptox noun [U]
UK /ˈtræp.tɒks/ US /ˈtræp.tɑːks/
a type of Botox injected into the trapezius muscle

The first time I saw a before and after pic of a traptox treatment, I immediately ran to the mirror to assess my shoulders. (For the uninitiated, traptox involves injecting a neurotoxin into your trapezius muscle to help relieve tension and possibly elongate your neck and slim your shoulders.) Over the next few weeks, I continued feeling hyper-aware and self-conscious about my shoulders as I saw an influx of traptox content on my Instagram feed.
[cosmopolitan.com, 1 January 2024]

looksmaxxing noun [U]
/ˈlʊks.mæk.sɪŋ/
the activity, for a man, of making himself as attractive as possible, often through cosmetic surgery

Looksmaxxing has existed for at least a decade, but has exploded in recent months from obscure forums and Reddit pages into mainstream social media – and TikTok in particular. Impossibly chiselled jaws, pouty lips and cheekbones as high as the Egyptian pyramids are prized, along with “hunter” eyes (those angled slightly downwards towards the nose – a positive canthal tilt).
[theguardian.com, 15 February 2024]

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