New words – 6 February 2023

a person playing a video game on a gaming computer
Alistair Berg / DigitalVision / Getty

gamevertising noun [U]
UK /ˈgeɪm.və.taɪ.zɪŋ/ US /ˈgeɪm.vɚ.taɪ.zɪŋ/
a way of advertising a product by making it appear in a computer game

The simplest way of gamevertising is to insert a product in the background of an already existing game. Gamevertising can drive revenue both inside and outside a game. It’s a friendly, non-intrusive way to advertise products, and its highly integrated nature means that players don’t feel burdened by the interruption of an ad.
[, 1 January 2023]

AIgiarism noun [U]
UK /ˌeɪˈaɪ.dʒᵊr.ɪ.zᵊm/ US /ˌeɪˈaɪ.dʒɚ.ɪ.zᵊm/
the process or practice of using AI (= artificial intelligence) tools to write essays or answer exam questions and pretending that it is your own work

With fears in academia growing about a new AI chatbot that can write convincing essays – even if some facts it uses aren’t strictly true – the Silicon Valley firm behind a chatbot released last month are racing to “fingerprint” its output to head off a wave of “AIgiarism” – or AI-assisted plagiarism.
[, 31 December 2022]

millennial pause noun [C, U]
UK /mɪˌlen.i.əl ˈpɔːz/ US /mɪˌlen.i.əl ˈpɑːz/
a very short pause before someone starts speaking on a video they are recording for social media to make sure the camera is recording, said to be a common practice among millennials (= people born between around 1981 and 1996)

Recently, I came across an article by Kate Lindsay in The Atlantic about a term called the “millennial pause,” a generational nuance online … It refers to a split-second beat at the beginning of a video to ensure the camera is recording before speaking. It’s a moment you could easily miss, but once you’re onto it, the millennial pause becomes glaringly obvious in all millennial-made content.
[, 22 September 2022]

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4 thoughts on “New words – 6 February 2023

  1. Gabriel

    millennial pause

    This has been the rule in Television for decades.
    We always start the sound 15 frames after the picture (roughly ½ a second). Even today we continue using this in on-line clips


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