New words – 8 March 2021

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braincore noun [U]
UK /ˈbreɪn.kɔːʳ/ US /ˈbreɪn.kɔːr/
a way of dressing intended to make you look more intelligent

First there was normcore — the art of dressing in “normal”-looking clothing that suddenly became a thing in 2014. Then there was cottagecore — the trend for outfits inspired by rural-life twee that reached peak silliness during lockdown. Now? Middle-aged men are all about the braincore — that’s clothes, accessories and merch that show off how intellectual you are.
[, 27 December 2020]

sadwear noun [U]
UK /ˈsæd.weəʳ/ US /ˈsæd.wer/
clothes that make the wearer feel less sad

Lockdown dressing just raised its game with “sadwear” … Living in ratty sweats or even our best leggings seven days a week is enough to get anyone down, which is why “sadwear” is resonating with so many of us. Coined by Esquire magazine’s style director Charlie Teasdale, it can be used to characterize clothes that “make us feel better when we’re sad, specifically born out of the existential ennui of lockdown”.
[, 20 January 2021]

comfury noun [U]
UK /ˈkʌm.fᵊr.i/ US /ˈkʌm.fɚ.i/
a style of clothing that combines comfort and luxury

The key to comfury is to feel like you’re about to snuggle on the sofa, but look ready to go out. The boundaries have been blurred of late and this is a way to draw the lines again. So tracksuits are out, but silky, swingy and soft trousers are in … There are comfury versions of almost any item you can think of.
[, 18 October 2020]

About new words

4 thoughts on “New words – 8 March 2021

  1. Jim Clements

    These words are representitive of social fads that disappear as fast as they appear. Soon they will become irrelevant and vanish for good.

  2. Ayoush Bijay Singh

    Learning a language is a life long process, so long as you are living you have to learn as it is designed with sounds to communicate. New words make you more comfortable stand with people. As I have told we have to learn new words so that we can make more sounds. Let’s start pronouncing the word “braincore”, it is an amazing word.

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