New words – 16 March 2020

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social gifting noun [U]
UK /ˌsəʊ.ʃᵊl.ˈgɪft.ɪŋ/ US /ˌsoʊ.ʃᵊl.ˈgɪft.ɪŋ/
doing a kind act for other people or to benefit the community instead of buying someone a gift

More and more engaged couples are shunning lavish wedding presents in favour of so-called ‘social gifting’. These couples, typically in their early 30s, have no use – or space – for expensive homeware. Instead, they ask their wedding guests to carry out small acts of kindness, such as picking up litter, volunteering at a local charity or helping an elderly neighbour with their groceries.
[www.dailymail.co.uk, 16 February 2019]

impact exercise noun [U]
UK /ˈɪm.pækt.ˌek.sə.saɪz/ US /ˈɪm.pækt.ˌek.sɚ.saɪz/
the activity of combining a sporting challenge such as running a marathon with working on a project that benefits the people who live in the same area

Imagine travelling to Nepal to build a pipe that brings clean running water to a whole village, then topping it off with a high-altitude marathon in the Shivapuri national park in the Himalayas … This is impact exercise: the fitness and travel trend that combines sport and adventure with hands-on charity and community goals.
[Sunday Times, 5 January 2020]

woke capitalism noun [U]
UK /ˌwəʊk.ˈkæp.ɪ.tᵊl.ɪ.zᵊm/ US /ˌwoʊk.ˈkæp.ə.t̬ᵊl.ɪ.zᵊm/
a strategy used by some major businesses in which they become involved in popular social and political issues in order to make more money

Instead of making business woke, we should not let our moral horizons be clouded by sentimental humanitarianism. We must critique woke capitalism clearly and forcibly, remembering that business exists to realize the particular economic ends that constitute its specific common good. 
[www.thepublicdiscourse.com, 16 February 2019]

About new words

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