New words – 9 September 2019

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hound pound noun [U]
/ˈhaʊnd.paʊnd/
the money that dog owners as a group spend on their pets

Pet-friendly tourism, or the hound pound, is an extremely lucrative market – worth over £4bn and growing all the time. Dog Friendly Perthshire will provide a real opportunity for tourism businesses to expand their pet-friendly potential and boost the area’s tourism.
[scottishfield.co.uk, 27 April 2018]

sleeponomics noun [U]
UK /ˌsliːp.ɪ.ˈnɒm.ɪks/ US /ˌsliːp.ɪ.ˈnɑː.mɪks/
the money that is spent on products, techniques, etc. that are designed to help people sleep better

The latest commodity we’re being persuaded to invest in is products to help us sleep, fuelled by a booming sleeponomics industry in a sleep-deprived South Korea. But while it may seem like we’re getting a lot less shut-eye than we used to in the UK, according to most research we’re not getting any less now than we have done in recent history.
[www.independent.co.uk, 19 September 2018]

homebody economy noun [U]
UK /ˈhəʊm.bɒd.i.iˌkɒn.ə.mi/ US /ˈhoʊm.bɑː.di.iˌkɑː.nə.mi/
the money spent and earned through the production and sale of products, such as takeaway foods, aimed at people who mostly stay at home in the evenings

As you get older, you start to realise that having cool, fun New Year’s Eve plans is overrated. And now brands are starting to realise that, too. As part of a larger effort to capitalise on the “homebody economy” — or millennials who prefer to stay at home and spend money on self-care items rather than go out — services such as Netflix and Domino’s Pizza are launching promotional campaigns on Instagram and Twitter explicitly targeted at the stay-at-home crowd.
[www.businesstimes.com.sg, 29 December 2018]

About new words

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