kittenfishing noun [U]
UK /ˈkɪt.ᵊn.fɪʃ.ɪŋ/ US /ˈkɪt̬.ᵊn.fɪʃ.ɪŋ/
the activity of exaggerating your positive qualities in an online profile
Essentially a light version of ‘catfishing’ – when you pretend to be a totally different person online – kittenfishing can be as simple as using profile photos that are out-of-date or heavily edited … An act that we’ve probably all experienced or even been guilty of at some point, kittenfishing comes as the world of dating becomes more and more competitive.
[www.independent.co.uk, 2 July 2017]
finsta noun [C]
a second account on the social media site Instagram, to which a limited number of people have access
The latest development in the world of social media is the concept of a “finsta,” a slang term meaning “fake insta.” Essentially, a finsta is a private social media account a person uses in addition to their public profile to post potentially contentious content.
[www.bloomingtonsouthoptimist.org, 15 May 2017]
click farm noun [C]
UK /ˈklɪk fɑːm/ US /ˈklɪk fɑːrm/
a place where a team of workers is hired to increase a person or company’s social media profile by clicking on content
Footage has emerged of a giant “click farm” that uses more than 10,000 mobile phones to give product ratings and pages on social media websites phoney “likes”. Companies reportedly pay thousands to get their apps more likes by using services like this massive plant offers.
[Daily Mirror, 15 May 2017]