New words – 14 August 2017

Morsa Images/Digital Vision/Getty

hack day noun [C]
/ˈhæk.deɪ/
an event at which employees of a company meet to discuss problems or ideas

Online property marketplace Hubble used an internal hack day as a team-building exercise and also to identify and fulfil new opportunities. With a hearty breakfast to get the creative juices flowing, and celebratory beer and pizzas afterwards, the chance to spend a day away from regular activities got the company’s 20 employees enthusiastic about taking part.
[The Telegraph, 10 March 2017]

crowdspeaking noun [U]
/ˈkraʊd.spiː.kɪŋ/
a marketing activity where each follower of a person or company on social media sends out an identical message at the same time

Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks.
[help.thunderclap.it, 26 March 2017]

self-disruption noun [U]
/self.dɪsˈrʌp.ʃᵊn/
a major change made by a company to its traditional activities

For obvious reasons, reducing the number of insurance claims seems like a negative thing for insurance companies. If technology can prevent accidents from happening, then insurance companies will suffer. Fewer accidents means fewer claims, so why on earth has Direct Line embarked on a policy of self-disruption?
[disruptionhub.com, 20 February 2017]

About new words

4 thoughts on “New words – 14 August 2017

  1. N.R.Jothi Narayanan

    “Crowdspeaking” : A marketing activity is a multitasking and hence a plural. The multiple number of followers sending the identical message to a company, it could be called appropriately ‘crowd messaging’.
    Messaging stands for all means of communication in the world of telephone, internet,video conferencing etc.
    My suggestion is “CROWD MESSAGING”.

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