New words – 6 June 2011

visual pollution noun a pejorative term for advertising in public places

Three years ago, Sao Paolo introduced ‘The Clean City Law’, and the world’s fourth largest city now has a near-complete ban on outdoor advertising, or, as it terms it, ‘visual pollution’. [The Observer (UK broadsheet) 11 February 2011]

fracking noun informal hydraulic fracturing; a method of extracting oil or gas by creating fractures in rocks

He’s currently trying to get a new campaign off the ground to stop shale gas fracking in his home province of Quebec, Canada. [New Internationalist (politics magazine) Mar 2011]

thermosceptic noun a climate change denier

Mr Ball committed the ultimate sin of being a thermosceptic, or climate change denier. [http://www.telegraph.co.uk 18 February 2011]

vertical farm noun a place where plants and livestock are raised in multi-floored skyscraper buildings

Moreover, agricultural practices are continuing to change. Experiments with urban farms, vertical farms and other innovations could further reduce the amount of farmland required to grow sustainable crops. [New Internationalist (politics magazine) Mar 2011]

About new words

6 thoughts on “New words – 6 June 2011

  1. Harry

    “Visual pollution” has been around in the US for years; the first drive against advertising billboards was led by Lady Bird Johnson.

    To “vertical farm” I would add the related term, “green roof,” meaning a roof covered by grass, herbs, or other plants, in several inches of earth on top of a building, designed to capture rainwater and sunlight and, in some cases, use them to produce food for the inhabitants.

    To “fracking” I would add the alternative term “hydro-fracking.” I would also extend the definition to make clear that the fracturing is “accomplished by the injection of water, steam,and various chemicals under high pressure into selected geological beds.” Let’s note also that its safety is undertain.

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