iPub noun a pub with iPads on its tables. The customers use a magnetic swipe card from the bar to buy drinks and then pour the drinks themselves from taps installed on their tables.

Introducing the iPub: London boozer serves beer with iPads

[www.zdnet.com 24 August 2012]

like-gating noun the practice of requiring a user to ‘like’ a brand’s page so that they can access content from that brand on social-networking websites

Well, like-gating on facebook isn’t exactly a new thing. Thousands of companies on Facebook us [sic] it. It’s pretty much page one of most of the Social Media marketing guides I’ve seen […]

[http://discuss.joelonsoftware.com 10 September 2012]

link juice noun the number and quality of links between websites

One-way links are essential to your website as it builds link juice for search engines and also the exposure of being seen by their site visitors and customers.

[www.empowernetwork.com 25 August 2012]

site scraper noun a piece of software that collects content from other sites

‘Use of site scrapers, article crawlers, or other automated methods/scripts to mine the article content of GoArticles are expressly forbidden unless permission has been specifically granted by GoArticles.com’ read one warning.

[The Guardian (UK broadsheet) 22 September 2012]

About new words