New words – 4 February 2013

iPub noun a pub with iPads on its tables. The customers use a magnetic swipe card from the bar to buy drinks and then pour the drinks themselves from taps installed on their tables.

Introducing the iPub: London boozer serves beer with iPads

[ 24 August 2012]

like-gating noun the practice of requiring a user to ‘like’ a brand’s page so that they can access content from that brand on social-networking websites

Well, like-gating on facebook isn’t exactly a new thing. Thousands of companies on Facebook us [sic] it. It’s pretty much page one of most of the Social Media marketing guides I’ve seen […]

[ 10 September 2012]

link juice noun the number and quality of links between websites

One-way links are essential to your website as it builds link juice for search engines and also the exposure of being seen by their site visitors and customers.

[ 25 August 2012]

site scraper noun a piece of software that collects content from other sites

‘Use of site scrapers, article crawlers, or other automated methods/scripts to mine the article content of GoArticles are expressly forbidden unless permission has been specifically granted by’ read one warning.

[The Guardian (UK broadsheet) 22 September 2012]

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2 thoughts on “New words – 4 February 2013

  1. Mikos

    Eonnanade- a cannon.


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