New words – 28 February 2011

glocalization noun the tailoring of globally produced products to make them suitable to local tastes and needs
Glocalization often involves an international corporation tailoring their product to local tastes rather than trying to sell a ‘one size fits all’ version of their product in many markets. [ 25 Dec 2010]

glocalize verb to adapt a product to suit local tastes and needs
McDonalds, a well-known food chain, has found a way to ‘glocalize’ its brand without losing its integrity. It makes changes to its menus depending on the region in order to appeal to the local culture. [ 20 Oct 2010]

intexticated adjective unable to concentrate while driving because of being distracted by texting
Driving While Intexticated is more hazardous than Driving While Intoxicated. The response time of texter-drivers was three to four times slower than that of drunks.
[Charleston Daily Mail (US newspaper) 21 Oct 2010]

intextication noun the state of being unable to drive safely while texting
Intextication Prevention Tools – This SafeCell Android App Credits You Money for Safe Driving [ (advert)] 31 Oct 10

About new words

4 thoughts on “New words – 28 February 2011

  1. Harry

    “Intextication” is a fabulous coinage. These people have trouble walking along a crowded sidewalk, let alone driving a car!
    “Glocalization” is a hard sell. It sounds like a corporate plot to deceive consumers.
    Have you listed “locavore”? This means “eating only foods produced in the local area,” generally within 60 miles/100 km of the diner’s city. The goal is fresher and more flavorful foods. The term has been popular among food enthusiasts on the East and West coasts of the US; I’ve seen it in The New York Times.

  2. As far as me being a member here, I wasn’t aware that I was a member for any days, actually. When the article was published I received a username and password, so that I could participate in Comments, That would explain me stumbuling upon this post. But we’re certainly all members in the world of ideas.

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