By Hugh Rawson

Now that the national political conventions are over, and the candidates of the two major parties officially selected, the interminable campaign for the American presidency is heading into the home stretch, where all eyes are focused on election maps composed of red states, meaning basically Republican states, and blue states, referring to Democratic ones.

The firm association of red with Republican and blue with Democratic is comparatively new in American politics, dating only to the election of 2000. Previously, different publications and TV stations used different color schemes on election maps. Yellow and green were sometimes employed, while red and blue often had opposite meanings from today. For example, in 1980, TV newsman David Brinkley described the many blue-colored states on a map that portrayed Republican Ronald Reagan’s overwhelming victory as “beginning to look like a suburban swimming pool.”  And in 1992, anticipating Democrat Bill Clinton’s triumph over Republican George H. W. Bush, a Boston Globe columnist wrote: “But when the anchormen turn to their electronic tote boards and the red states for Clinton start swamping the blue states for Bush, this will be a strange night for me.” Continue reading “Red State Blue State” →