a cup of coffee on a table with a loyalty card next to it

New words – 5 September 2022

a cup of coffee on a table with a loyalty card next to it
Photographer, Basak Gurbuz Derman / Moment / Getty

disloyalty card noun [C]
UK /dɪsˈlɔɪ.əl.ti ˌkɑːd/ US /dɪsˈlɔɪ.əl.ti ˌkɑːrd/
a card that is given to a customer by a group of similar businesses, used to reward the customer for buying goods at any of the businesses and not just one

“Through the disloyalty card that is a part of the campaign, every card holder will earn a stamp for every coffee bought at any of the outlets. The card with the completed number of stamps will entitle the card holder to a free coffee at the first cafe they visited.” … The campaign is aimed to increase awareness of independent authentic coffee makers in the respective market and to increase targeted footfall in the respective participating cafes.
[jewelcoffee.com, 27 August 2021]

inactivist noun [C]
UK /ɪnˈæk.tɪ.vɪst/ US /ɪnˈæk.tə.vɪst/
a person who does not believe that political or social change is worth the effort

As many people now see climate change as the most important issue we currently face, anti-environmentalism has had a facelift. … Climate inactivists claim that government plans to tackle carbon emissions are overly ambitious, expensive and undemocratic. They form part of a growing movement that poses a serious risk to the UK achieving its climate goals.
[nesta.org.uk, 18 January 2022]

anti-ambition noun [U]
UK /ˌæn.ti.æmˈbɪʃ.ᵊn/ US /ˌæn.t̬i.æmˈbɪʃ.ᵊn/
the lack of any strong wish to achieve something

A recent Twitter thread from strategic researcher Victoria Buchanan examined a growing trend among young people on social media toward anti-ambition … Appearing to support this further, a Randstad report in April revealed that 56% of 18–24-year-olds surveyed would rather be unemployed than work in a job that restricts their lifestyle.
[hrmagazine.co.uk, 17 January 2022]

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