New words – 22 March 2021

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eye yoga noun [U]
UK /ˈaɪ.jəʊ.gə/ US /ˈaɪ.joʊ.gə/
a type of yoga designed to strengthen the muscles around the eyes

If the eyes really are the window to the soul, it makes sense to treat them with the same respect as our bodies. Enter: eye yoga, the new wellness trend on the block, which promises brighter, better rested peepers in under five minutes.
[vogue.co.uk, 15 January 2021]

stretchologist noun [C]
UK /stretʃ.ˈɒl.ə.dʒɪst/ US /stretʃˈɑː.lə.dʒɪst/
someone who helps you improve your posture and become more flexible by showing you how to stretch properly

Perhaps you have consulted a nutritionist, a personal trainer or a massage therapist, but have you seen a “stretchologist” yet? If not, your tightly coiled muscles may be crying out for the attention of the latest type of fitness guru, one whose niche in an overcrowded market is to guide you towards better posture and greater flexibility.
[thetimes.co.uk, 28 January 2020]

earthing sheet noun [C]
UK /ˈɜːθɪŋ.ʃiːt/ US /ˈɝːθɪŋ.ʃiːt/
a special type of sheet which some people believe enables them to connect with the Earth’s electrical energy while they sleep and thus improve their physical and mental health

What we need for better night-time slumber, we realise courtesy of an advert … is an earthing sheet, thus joining “thousands of people across the UK who are choosing to sleep grounded”. An earthing sheet, we discover by displaying too much curiosity, “uses highly conductive materials such as pure silver and copper combined with innovative Earthing technology to transfer free electrons straight from the Earth to you”.
[newscientist.com, 2 December 2020]

About new words

3 thoughts on “New words – 22 March 2021

  1. 1949moranta

    I am at a loss to understand how people have voted Definitely not! regarding “earthing sheet” when they are advertised all over the internet.

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