New words – 10 June 2019

Paul Bradbury / Caiaimage / Getty

cleanstagrammer noun [C]
UK /ˈkliːn.stə.græm.əʳ/ US /ˈkliːn.stə.græm.ɚ/
someone who posts advice and tips about housework and cleaning on the Instagram social media site

Twelve years on, Bray, 37, is better known as “The Organised Mum” to her 142,000 Instagram followers, and part of the cleanstagrammer boom sweeping across social media. Where Instagram was once full of clean-eating gurus showcasing their latest green smoothie, it’s now full of cleaning influencers … showcasing the genius cleaning hacks behind their sparkling homes.
[www.telegraph.co.uk, 1 March 2019]

sponcon noun [U]
UK /ˈspɒn.kɒn/ US /ˈspɑːn.kɑːn/
abbreviation for sponsored content: posts on social media sites such as Instagram where the poster is being paid by a company to promote its product

When done correctly, sponcon is mutually beneficial to the reader, the brand, and the influencer. With the added transparency of how much influencers can make (take a look at Zoe Sugg’s net worth, if you want to make yourself feel really bad!) it’s no wonder teenagers and young adults are intrigued by what they can do with their own social platforms.
[www.found.co.uk, 15 February 2019]

outfluencer noun [C]
UK /ˈaʊt.ˌflu.ən.səʳ/ US /ˈaʊt.ˌflu.ən.sɚ/
an influencer (someone who uses their social media posts to change the way that other people behave or the things they buy) who posts about outdoor adventure, extreme sport, etc.

Reached peak influencer? Start following some outfluencers – what we’re calling the digital answer to Bear Grylls. You’ll find them catching waves, scaling precarious rockfaces and hurtling themselves from any fixed structure. Live (vicariously) on the edge.
[Women’s Health (UK), January/February 2019]

About new words

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