New words – 13 May 2019

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generation scroll noun [U]
UK /ˌdʒen.əˈreɪ.ʃən.ˈskrəʊl/ US /ˌdʒen.əˈreɪ.ʃən.ˈskroʊl/
a way of referring to the generation of people who watch TV, read news, etc. mostly on a computer or mobile phone

This 25th annual analysis of media habits, based on a survey of 2,000 young people, says this is now ‘generation scroll’ – in which most viewing is through mobile internet devices, whether a phone, laptop or tablet computer. Only 10% now get ‘almost all’ their TV programmes through a TV screen.
[www.bbc.co.uk/news, 30 January 2019]

textavism noun [U]
/ˈtekst.ə.vɪ.zᵊm/
the use of text messages to try to persuade people to act in a way that will achieve a particular result, usually a political or social one

In the past year, text activism, or textavism, has consumed nearly all of Butler’s limited spare time … It often involves sending text messages to voters in swing states. ‘We try to apply pressure where we can do the most good’, Butler said. Recently, in the course of twenty-four hours, texters from MoveOn, where Butler volunteers, sent more than two million messages urging registered Democrats to vote in November.
[www.newyorker.com, 5 November 2018]

sadfishing noun [U]
/ˈsæd.fɪʃ.ɪŋ/
the practice of writing about one’s unhappiness or emotional problems on social media, especially in a vague way, in order to attract attention and sympathetic responses

You’ll have seen sadfishing happening on Facebook. Any time someone puts ‘I’m just so done with all this’ as their Facebook status without any explanation and then replies to anyone who asks a follow question with ‘I’ll PM you’: that’s sadfishing. If you’re a supermodel and influencer from the Hollywood Hills then sadfishing will make you money in #sponcon.
[www.metro.co.uk, 21 January 2019]

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