New words – 8 October 2018

Artisteer / iStock / Getty Images Plus

phast noun [C]
/fæst/
a ‘phone fast’: a period of time during which someone chooses not to use their smartphone

For the past month, I’ve been trying to phase my phone out – the same way you’d phase out an annoying acquaintance. I’ve started avoiding it for a whole 90 minutes before bed, which has been tough, I won’t lie, but definitely doable. It’s what Price calls a phast, or phone fast. She explains how regular, short breaks from our phones “are essential for our emotional and intellectual health”.
[www.image.ie, 15 February 2018]

attention economy noun [U]
UK /əˈten.ʃᵊn.iˈkɒn.ə.mi/ US /əˈten.ʃᵊn.iˈkɑː.nə.mi/
an economic system where the amount of information available on the internet means that companies must compete to attract the attention of potential consumers

As 63% of marketers world-wide set out to increase traffic and leads over the next 12 months, their first instinct will be to produce more content. Fight this instinct. Remember, we are living in an attention economy. The way to get attention today isn’t to shout more or shout louder; instead, think carefully about how you can use these 8 strategies to help people better navigate the information deluge.
[www.thinkgrowth.org, 20 June 2017]

surveillance capitalism noun [U]
UK /səˈveɪ.ləns.ˈkæp.ɪ.tᵊl.ɪ.zᵊm/ US /sɚˈveɪ.ləns.ˈkæp.ə.t̬ᵊl.ɪ.zᵊm/
an economic system where a company, usually a website, makes money by selling its users’ personal data to other companies

Google and Facebook, in particular, are avatars and practitioners of the new “surveillance capitalism”, the system whereby it is not our need for goods and services that creates the greatest corporate wealth, but the data we generate that can then be sold on.
[The Sunday Telegraph, 4 February 2018]

About new words

3 thoughts on “New words – 8 October 2018

  1. jaime arucha

    Thanks every day i do learn something new..

    El lun., 8 de oct. de 2018 12:01 AM, About Words – Cambridge Dictionaries Online blog escribió:

    > Cambridge Words posted: ” phast noun [C] /fæst/ a ‘phone fast’: a period > of time during which someone chooses not to use their smartphone For the > past month, I’ve been trying to phase my phone out – the same way you’d > phase out an annoying acquaintance. I’ve started avoidin” >

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