New words – 17 September 2018

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super listener noun [C]
UK /ˈsuː.pə.ˌlɪs.ənəʳ/ US /ˈsuː.pɚ.ˌlɪs.ənɚ/
someone who listens to a large number of podcasts and helps to make them well known or popular by recommending them or promoting them, especially on social media

As the report explains, super listeners are the most active slice of the podcast pie, and while they don’t fully represent every kind of podcast fan, they end up being the most supportive and participatory when it comes to podcasts. These listeners place a great deal of trust in podcasts as news and entertainment sources.
[Adweek, 16 November 2017]

vaguebooking noun [U]
/ˈveɪg.ˌbʊk.ɪŋ/
the activity of wording posts on social media sites in a deliberately vague but worrying way in order to prompt the people who read them to express concern about the poster

Why do social media users feel the need to post such inane drivel? I appreciate that we’re all different but surely, if something affects you emotionally to such a degree that you feel the need to partake in vaguebooking, you need to get off social media, pick up the phone and talk to a real friend. Better still, do it in person, over a coffee … with real – not virtual – hugs/rants/tears/joy.
[www.taobusinesssolutions.co.uk, 11 October 2017]

kidfluencer noun [C]
UK /ˈkɪd.flu.ən.səʳ/ US /ˈkɪd.flu.ən.səʳ/
a child who encourages people to buy a product by recommending it on social media

The toy industry used to be fronted by an elderly enthusiast manning the desk of an overcluttered shop. Now, thanks to the internet, the children are taking over. Despite the web’s role in gradually ousting the high street toy store, it also might be its saviour — in the form of “kidfluencers”.
[The Times, 7 October 2017]

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