bobu noun [C] UK /’bəʊ.bu:/ US /’boʊ.bu:/
a businessman who leads a bohemian lifestyle
Welcome to the world of the bobu — bohemian businessman — the new breed of freedom-seeking creative entrepreneur. He either rejects the world of conventional employment or has been rejected by it.
[The Times 25 September 2016]
Gen Z noun [U] UK /ˌdʒen ‘zed/ US /ˌdʒen ‘zi:/
a way of referring to the group of people born between the late 1990s and the early 2010s
Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.
[Adweek 28 September 2016]
midult noun [C] /ˈmɪd.ʌlt/
someone, especially a woman, in the middle stage of adulthood who has interests more associated with those of younger people
Marketers and political pundits are fond of identifying new demographic groups […] The latest is the Midult – a phrase coined by journalists Emilie McMeekan and Annabel Rivkin to describe a new tribe of women aged 35-55. The Midult is being described as more than just a demographic but a movement and a mindset.
[www.translatemedia.com 13 July 2016]