You might have noticed that the Cambridge Dictionaries Online website is looking a bit different this morning as we have rolled out the new design to all devices.
Pretty much everything has changed, if you consider the visual impact of the site and its ease of use. We have renamed Cambridge Dictionaries Online to simply Cambridge Dictionary, and its new strapline “Make your words meaningful” is an open invitation to explore the richness of the site’s resources: from definitions and grammar to synonyms and real-life examples. We have also given the site a brand new visual identity including the logo with Cambridge University shield, which now position the site in a direct relationship with the Cambridge English family of products.
It has taken an intense 4 months to steer the project from brief to delivery, and an endless amount of tweaks to the interface in order to ensure that all design elements are clear and easy to navigate. In making this change, the team kept the user at the heart of the project making sure that all decisions were based on data and any assumptions were validated through continuous testing.
During the 3 weeks of beta testing in June, we invited a percentage of site visitors to view the new design and share their comments through a feedback button. This gave us a chance to iron out any inconsistencies, fix bugs and eliminate major problems before going live. To our delight, 91% of users told us that the new design met their needs and 70% found it extremely appealing or very appealing. As an extra step towards making the site fully optimised, we have planned a series of usability tests, where we’ll observe and listen to real customers as they use the site and tell us about their experience.
Did you know?
With 16 million monthly active users, Cambridge Dictionary is Cambridge University Press’s most visited website and one of the top 1,000 Alexa-ranked websites worldwide. It accounts for as many as 77% of visits to the cambridge.org domain and its Facebook community is now over 2 million strong.