built-to-flip adjective denotes a business that was set up with the intention of being bought out by a bigger business, or ‘flipped’
I am not arguing that built-to-flip and lean startups are inferior. In fact, the goal of these companies is to create a promising product to sell […]
off the slide deck idiom as the result of a presentation of an idea rather than having a realised product
Companies start getting funded off the slide deck.
[BBC Radio 4 07.06.11]
Shopjacket noun a fake front to a shop that is designed to give the impression that a vacant unit is a functioning shop
Each Shopjacket incorporates a discrete viewing portal to allow potential clients to view the empty shop interior.
frothy adjective describes a market that seems to be about to take off, but is not yet in the ‘bubble’ stage
Smart people who have been there before start calling it a Bubble (or at least a ‘Frothy Market’).