New words – 11 June 2012June 11, 2012
bahahaha exclamation used to denote laughing on social networking websites
bahahaha i like the teacher story
[www.facebook.com 25 Jan 2012]
idiocracy noun rule, government or control exercised by foolish people
This is what happens when you move from being a technological leader in the world to becoming an idiocracy. Your infrastructure starts to crumble and you just run behind the problems.
[Natural History (US nature and science magazine) Jan. 2012]
neuromarketing noun the use of equipment that measures brain impulses to assess how people respond to products
Gemma Calvert, a former Oxford University neurologist [...] said neuromarketing has ‘completely changed our understanding of the brain’ and is now so advanced that she is ‘able to predict how customers will behave’.
[The Observer (UK broadsheet) 15 Jan 2012]
pink slime noun a beef product made from offcuts of meat which is heated and spun in a centrifuge before being treated with ammonium hydroxide gas to kill any bacteria
A US company that makes a beef product often referred to as ‘pink slime’ is suspending production at three of four plants amid concern about the product.
[www.bbc.co.uk 26 March 2012]